Customer Mania! It Never Too Late to Build a CustomerFocused Company eBook Kenneth Blanchard PDF Reader KIA

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In Customer Mania!, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service—creating a people-oriented, performance-driven, customer-first organization.

Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up. With coauthors Jim Ballard and Fred Finch, Blanchard explains why the customer is the right starting place from which to build a successful business. By drawing on examples from the world's largest restaurant company, Yum!—owner of KFC, Taco Bell, Pizza Hut, Long John Silver's, and AW Restaurants—the authors explain how any company, large or small, can develop a unified, people-first, customer-oriented culture. Packed with practical insights, Customer Mania! emphasizes four critical steps

• Set Your Sights on the Right Target. The bottom line grows from taking care of customers and creating a motivating environment for your people.
• Treat Customers the Right Way. Determine the kind of experience you want your customers to have as they interact with every part of the company.
• Treat Employees the Right Way. Use strategies ranging from smart hiring to training and development to managing performance and creating a recognition culture.
• Build the Right Kind of Leadership. You can't do it all yourself, so let your people put their own brains to work and then support them all the way.

By relying on these concepts, businesses everywhere can cultivate passionate and engaged team members who contribute to the company's overall success. From CEO to middle manager to the person facing the consumer, Customer Mania! is a vital tool for enhancing their experience -- and their customer's.
ebook,Kenneth Blanchard,Customer Mania! It's Never Too Late to Build a Customer-Focused Company,Free Press,Customer Relations,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Sales Selling / Management,BUSINESS ADMINISTRATION MANAGEMENT,Business Economics/Sales Selling - Management,Business / Economics / Finance,Business Administration (General),Business/Economics,CUSTOMER SERVICE,Customer Relations,Customer services - Management,Customer services;Management.,General,General Adult,Management,Non-Fiction,Sales Selling,Sales Selling - Management,United States,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Sales Selling / Management,Business Economics/Sales Selling - Management,Sales Selling - Management,Business / Economics / Finance,Business Administration (General),Customer Service,Business Economics,Business/Economics

Customer Mania! It Never Too Late to Build a CustomerFocused Company eBook Kenneth Blanchard Reviews :

In Customer Mania!, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service—creating a people-oriented, performance-driven, customer-first organization.

Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up. With coauthors Jim Ballard and Fred Finch, Blanchard explains why the customer is the right starting place from which to build a successful business. By drawing on examples from the world's largest restaurant company, Yum!—owner of KFC, Taco Bell, Pizza Hut, Long John Silver's, and AW Restaurants—the authors explain how any company, large or small, can develop a unified, people-first, customer-oriented culture. Packed with practical insights, Customer Mania! emphasizes four critical steps

• Set Your Sights on the Right Target. The bottom line grows from taking care of customers and creating a motivating environment for your people.
• Treat Customers the Right Way. Determine the kind of experience you want your customers to have as they interact with every part of the company.
• Treat Employees the Right Way. Use strategies ranging from smart hiring to training and development to managing performance and creating a recognition culture.
• Build the Right Kind of Leadership. You can't do it all yourself, so let your people put their own brains to work and then support them all the way.

By relying on these concepts, businesses everywhere can cultivate passionate and engaged team members who contribute to the company's overall success. From CEO to middle manager to the person facing the consumer, Customer Mania! is a vital tool for enhancing their experience -- and their customer's.

ebook,Kenneth Blanchard,Customer Mania! It's Never Too Late to Build a Customer-Focused Company,Free Press,Customer Relations,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Sales Selling / Management,BUSINESS ADMINISTRATION MANAGEMENT,Business Economics/Sales Selling - Management,Business / Economics / Finance,Business Administration (General),Business/Economics,CUSTOMER SERVICE,Customer Relations,Customer services - Management,Customer services;Management.,General,General Adult,Management,Non-Fiction,Sales Selling,Sales Selling - Management,United States,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Sales Selling / Management,Business Economics/Sales Selling - Management,Sales Selling - Management,Business / Economics / Finance,Business Administration (General),Customer Service,Business Economics,Business/Economics

Customer Mania! It's Never Too Late to Build a Customer-Focused Company - edition by Kenneth Blanchard. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Customer Mania! It's Never Too Late to Build a Customer-Focused Company.

 

Product details File Size 461 KB Print Length 208 pages Page Numbers Source ISBN 0743270282 Publisher Free Press; Reprint edition (November 15, 2004) Publication Date November 2, 2004 Language English ASIN B000FC2L46

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